Mastrius
How do you sell art mentorship to a 55+ audience?
Make homemade statics.
Check My Charts
How do you get cheap leads on Meta to validate a business model for venture funding?
Make shocking AI statics that stop people in their tracks.
Athena PSych
How do you drive leads to a Medicaid therapy practice?
Let people know they’re covered.
Static Content
Most people don’t want to get therapy from a multi-billion dollar corporation. So how did we make BetterHelp seem small and personal? Illustrations, education, and platform-native content.
Twitter Statics
Whenever we see a screenshot of a Tweet in the wild (on our feeds), we pay attention because we’ve been primed to think it’s something worth reading. We took advantage of that phenomenon in our some of our static ads.
Character Illustrations
Illustrated content can be fun and whimsical, but in the mental health industry this kind of content drives new clients. Here are some of the top performing static ads that BetterHelp has run in the last two years.
Partner Banners
Banners only require a few key ingredients - the challenge is producing enough of them to satisfy the needs of all of your partners. At BetterHelp, we created a large library of banners in different styles and aspect ratios according to IAB standards.
Social Posts
Social content at BetterHelp was never meant to convert new users. Our only focus with social was to establish a brand touchpoint. For that reason, we leaned heavily into our illustration style, didn’t advertise promotions, and mainly posted educational content.