Additional Work
Distant Friends
Lauren
Smart Speaker
I’m here
Therapeutic, Not Therapy
“Therapeutic, not therapy” was a campaign created in reaction to the ever-expanding universe of mental health content online. In a sea of self-diagnosis, mental health “hacks”, and publicizing your deepest traumas I wanted to emphasize that those practices are not a replacement for therapy. In this spot, we took the common practice of writing self-affirming notes to the logical extreme.
Helpful Unhelpful
Helpful Unhelpful was BetterHelp’s first real attempt at a full-fledged branding campaign. Intending to run primarily on broadcast, these spots were designed to be top-of-funnel and address a societal issue rather than talking about therapy from a product perspective. The insight that sparked this campaign was that the common excuses people use to avoid treating their depression or anxiety are ridiculous when applied to other situations. In Helpful Unhelpful, we paired a situation warranting assistance with a common excuse for avoiding therapy to show people that their really is no shame in asking for help.